First of all we must understand what PACKAGE DEALS and DISCOUNTS mean.
What are DISCOUNTS?
Discounts are an important element of a marketing campaign; a lower cash value allowed buy the seller to motivate the client to pay in a specified term.
What are PACKAGE DEALS?
More products combined (Bulk), sold in a single package.
How does this work offline ?
It is a known fact in offline marketing the public was attracted by the notion of discounts, bulk sales, or promotional packages.
(Ex: Cable TV where multiple channels are grouped in a single package, or in fast food where multiple food items are grouped in a “meal” for a singular lower price.)
So, why couldn’t such a a Pack or Bulk Deal be applied to your beats or to beatstore’s in general?
Is it important to know how to create a
Yes, very! When you create a package deal, never put the price in front ($35 for 5 Beats). Best way is to always start with the number of products (30 Beats for $99.95).
Note that clients will judge your package based on the number of products, and not the price.
Another advantage in online marketing is that, clients that pay using a card or a PayPal Account, tend to focus more on the benefits of purchased products, then on the price itself. So, the quality of your instrumentals is very very important to each and every client.
How do I setup PACKAGE DEALS for my beats?
Watch the video, to learn how to setup and update Package Deals, in a few clicks, without too much hassle. Your artists are the ones who will, of course, benefit the most.
Next time you do a marketing campaign, don’t forget to include Package Deals / Discounts because buyers love price reductions and bulk deals.