First of all, you need to know that there are millions of artists willing to buy online instrumentals, so why not make a second income or even fully dedicate yourself to sell your instrumentals?
This is not an easy task but it is possible, and I think you know people who do this but if not I will mention some producers or top online record labels: Johnny Juliano, Anno Domini from (annodominination.com), AllRounda, 5starbeatz.com or Vans from (The Cratez), and the list can go on.
You can be the best producer, to have the best beats, complex beats, banger’s, but if you don’t have traffic on your website you won’t be noticed and your sales will be more poor than an average producer, thus, even though you have an account on Rocbattle, TuneVibe, Beatstars or any other online beat store, it is very important for you to know how to generate traffic to your beat store page or your personal website, so that people who visit your page can hear and enjoy your music.
2) Own Website
Try to build your own website, your own logo, do so that everything looks professional because customers like to see that you are organized and a trusted seller.
One of the best and easiest platform to build your own free website is WordPress. Add rich content to your pages like Flash/Html5 Players, and start selling.
One of the oldest platforms for selling online beats, Soundclick it is still being used by millions of artists looking for online instrumentals, and so it is a “must have”.
Sign up for a VIP account, buy a website layout (thisizmitchell it is one of the sought graphic designers for Soundclick layouts), install your layout and add the Flash Player Store so that you can start selling beats!
Also you can use Soundclick as your own web page.
4) Social Networks
You must have accounts on Facebook, Twitter and Google+. Customize these accounts with your brand and make them look as good as possible. Socializing on those sites is very important and it can bring you many customers. Try to talk to them, offering package deals, discounts and even free instrumentals.
Don’t set YouTube aside because many artists look for beats on YouTube and this can be a source of very good targeted web traffic. I have also noticed that top producers regularly upload new beats on YouTube, and if you think you’re skilled also produce a beatmaking video and directly show your followers how you do a beat!
5) Email Marketing
There are lots of auto email platforms, for example: FanBridge, AWeber, MailChip and more.
Build yourself a big subscribers database and send them emails with news, deals, new beats etc.
6) See what’s sought
Try to make beats that are similar to those played on radio or TV. Don’t be stubborn to produce only what you like because it will not make a profit and you’ll be disappointed by your sales.
7) Customer’s opinion
Yes, customer’s opinion is very important, try to talk to the artists, don’t do everything automatically, be flexible with them, offer them as many options as you can in selling beats.
8) SEND YOUR TRACKED OUT FILES INSTANT TO YOUR ARTISTS
You have to know that artists never liked to wait for you to manually send them mp3’s, wav’s or big audio files (Tracked Out files) after they bought a beat from you, therefore we recommend that you use a BeatStore on your website and let it do all the work for you.
The beats are instantly sent after the payment is complete and the customers are happy.